"Our fans love showing their support for the artists and the Awards by 'suiting up' with customized CMA Awards merchandise," quipped CMA Chief Operating Officer Tammy Genovese.  "While the artists are wearing the latest New York and Paris fashions on the Red Carpet, our fans are wearing the latest CMA Awards shirts on the carpet - in their living rooms!"

"The 40th Annual CMA Awards" will be held Monday Nov. 6 (8:00-11:00 PM/EST) at the Gaylord Entertainment Center in Nashville. The three-hour gala will be carried live by the ABC Television Network. The CMA Awards' most celebrated duo Brooks & Dunn return to host for the third consecutive year.

Fourteen items are currently available, including a limited edition T-shirt featuring the official artwork commemorating the 2006 CMA Awards, by famous 3-D pop artist Charles Fazzino. Featured CMA Awards attire and souvenirs available include polo-style shirts, T-shirts, a fleece jacket, ball caps, a duffle bag, and more. Current merchandise is available by visiting CMAawards.com, and clicking the 2006 Merchandise Store.

For the first time, Music City Merchandise is the official merchandiser for the CMA Awards. Music City Merchandise is the official merchandiser for Dierks Bentley, B.B. King Blues Club and Restaurant, CMA Music Festival, and more.

"Each year we strive to develop a merchandise line that matches both the fans' interests and the excitement of 'Country Music's Biggest Night'," Genovese said.

"The 40th Annual CMA Awards" is a production of the Country Music Association. Walter C. Miller is the Executive Producer; Robert Deaton is the Consulting Producer. Premiere Radio Network is the official radio packager of the CMA Awards, including a stereo-radio simulcast of the gala event. American Airlines is the official airline of the 2006 CMA Awards. Chevy, an American Revolution, is the official ride of the 2006 CMA Awards. Additional promotional partners include aolmusic.com, Camping World®, Carl Black Chevrolet, Coca-Cola®, Greased Lightning Cleaning Products®,  Hallmark Cards®, Miller Brewing Company®, Prilosec OTC®, Purity Dairies, and T.G.I. Friday's®, and Yankee Candle. Charles Fazzino is the official artist of the 2006 CMA Awards.

For more information about the CMA Awards visit our official website at www.CMAawards.com