TRACE ADKINS ONE OF FINAL TWO CONTESTANTS ON 'THE CELEBRITY APPRENTICE'
Submitted By Hot Schatz
New Page 1
Mar 24, 2008
Country Star Battles To The Finish for Charity As Series Reaches Dramatic Conclusion During Two-Hour Live Finale
Adkins Performs Latest Single On Finale That Will Go On Sale at iTunes Immediately Following Performance
Proceeds To Benefit Adkins' Charity
Thursday, March 27 on NBC (9pm - 11pm ET/PT)
Nashville, TN - March 24, 2008...Out of fourteen original contestants, Trace Adkins is one of the last two players competing for the championship crown on the two-hour live finale of 'The Celebrity Apprentice' Thursday, March 27 (9-11pm ET/PT; NBC). It will be the final boardroom showdown between the country music star and British tabloid editor/'America's Got Talent' Judge, Piers Morgan, as Trump makes his final decision and awards a $250K bonus check to the winner's charity.
The final face-off has the two celebrities preparing for a charity auction and performance by multi-platinum group, The Backstreet Boys. They use every bit of star power to battle it out in the final task. Adkins faces the demands of the band, while Morgan is let down by celebrity helper, Stephen Baldwin. With the auction completed, Trump faces his final decision - who will be hired as 'The Celebrity Apprentice.'
This first season of 'The Celebrity Apprentice' offered a unique twist. The popular hit series showcased celebrities without their usual 'support system' of agents, managers and publicists, trying to lead teams and win tasks, all for their designated charity. Over the course of the season, over $1 million dollars was raised for 14 different charities - an Apprentice first, and 9.2 million viewers tuned in to watch these celebrities play with passion and heart all in the name of
raising money and awareness for their selected organizations.
Throughout the series Adkins developed several marketing concepts that helped keep him in the game and were deemed effective enough to be used by several companies. He wrote and narrated "The Pedigree Dog Adoption" commercial that was broadcast on USA Network during February's Westminster Kennel Club Dog Show. When asked to develop an awareness campaign for the Crocs' shoe donation program, Adkins suggested, "Wear 'em, share 'em," which evolved into "Wear a pair, share a pair," a slogan that Crocs has adopted and is using on their website. For the Quiznos competition, Adkins created a new sandwich called the "Prime Rib Cowboy Club" that is now for sale for a limited time in over 5,000 Quiznos locations across the country.
Although he has continuously impressed his teammates and viewers with his ideas and determination to play the game with integrity, Adkins admits he didn't expect to make it this far in the competition.
"I'm really surprised to be here and extremely proud to be representing FAAN," says Adkins. "I intend to conclude my time on this show with my dignity in tact, and I will try to be as respectful as Piers will allow me to be."
VIEWERS CAN SUPPORT TRACE ADKINS CHARITY: During the finale, Adkins will perform his current #2 single "You're Gonna Miss This" live with his band. Immediately following his performance, the single will be made available for download at iTunes.com with proceeds benefiting his charity, FAAN (Food Allergy & Anaphylaxis Network), the largest charity in the U.S. dedicated to helping and advocating for the 12 million Americans with food allergy. The charity single will be available for two weeks exclusively at iTunes.
NBC GIVES VIEWERS A CHANCE TO SUPPORT FINALISTS' CHARITIES: NBC is also giving viewers a chance to lend a hand and support the charities attached to the show's finalists. Beginning March 27th viewers will be able to donate to the two finalists' charities by texting the message TRUMP to 30101. Cost per text is $1.00, plus participating service providers may charge additional text messaging fees. Net proceeds will be donated to the finalists' charities. Viewers who text will receive a video message from Donald Trump thanking them for their generosity. Viewers can go to www.nbc.com/The_Celebrity_Apprentice for complete details. Entrants must be 18 or older.
Adkins signed on to participate in 'The Celebrity Apprentice' to create more awareness for the Food Allergy & Anaphylaxis Network because his 6-year-old daughter suffers from severe food allergies. To learn more about the organization, visit www.foodallergy.org.
