TRACE ADKINS TAKES THE SHIRT OFF HIS BACK FOR CHARITY

TRACE ADKINS TAKES THE SHIRT OFF HIS BACK FOR CHARITY
Submitted By Hot Schatz
Feb 25, 2008

Thursday, February 28 - 9PM ET/PT

Nashville, Tenn. - February 25, 2008...This week, country star Trace Adkins takes his shirt off for Team Empresario as they work together to create a four page advertorial for Dial Yogurt Body Wash, to be featured in Redbook Magazine's April issue. In search of the "Money Shot", one team goes with a more natural theme, while the other creates a sexy ad. This marks the first time Adkins has ever appeared shirtless on national television. Ultimately, the executives choose a winning team, and Donald Trump must fire another celebrity on 'The Celebrity Apprentice," Thursday, February 28 (9:00pm-10:00pm ET/PT).

Last week, each team was responsible for writing, directing and producing a live sales segment on QVC. Adkins was called "the star" of his team for his laid-back sales presentation. Marilu Henner was faulted as the project manager and fired by Trump for not utilizing the alternate pay system, which could have potentially increased their overall sales.

Adkins continues to compete on "The Celebrity Apprentice" to raise money and awareness for his charity, the "Food Allergy Anaphylaxis Network," a charity truly personal to him and his family. Adkins' six-year old daughter suffers from severe food allergies. To learn more about Adkins' charity, visit: www.foodallergy.org.

To view exclusive video of previous episodes, highlights, deleted scenes, extended scenes and more, visit www.nbc.com/The_Celebrity_Apprentice. To hear Adkins comment on each week's episode, visit www.traceadkins.com.